{"id":76,"date":"2026-07-09T18:17:58","date_gmt":"2026-07-09T18:17:58","guid":{"rendered":"https:\/\/kristenfescoe.com\/?page_id=76"},"modified":"2026-07-09T18:17:58","modified_gmt":"2026-07-09T18:17:58","slug":"creativestrategy","status":"publish","type":"page","link":"https:\/\/kristenfescoe.com\/?page_id=76","title":{"rendered":"Work Samples | Creative Strategy"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-b7f6f8cb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:56%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1762\" height=\"2560\" src=\"https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/AdobeStock_2005781874-scaled.jpeg\" alt=\"\" class=\"wp-image-178\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/AdobeStock_2005781874-scaled.jpeg 1762w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/AdobeStock_2005781874-206x300.jpeg 206w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/AdobeStock_2005781874-705x1024.jpeg 705w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/AdobeStock_2005781874-768x1116.jpeg 768w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/AdobeStock_2005781874-1057x1536.jpeg 1057w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/AdobeStock_2005781874-1410x2048.jpeg 1410w\" sizes=\"auto, (max-width: 1762px) 100vw, 1762px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-0c22cdd7 wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Where creativity meets strategy.<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From product launches and brand positioning to integrated campaigns and content ecosystems, I create strategic concepts that connect business goals with audience needs.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-112c24ef wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-198c7611 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">Top Categories<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-d8dce8eb wp-block-group-is-layout-flex\">\n<div class=\"wp-block-cover is-light\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" class=\"wp-block-cover__image-background wp-image-179 size-full\" alt=\"\" src=\"https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/2026-Connexio-Health-Overview-Template-Instagram-Post-45-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/2026-Connexio-Health-Overview-Template-Instagram-Post-45-1.jpg 1080w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/2026-Connexio-Health-Overview-Template-Instagram-Post-45-1-240x300.jpg 240w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/2026-Connexio-Health-Overview-Template-Instagram-Post-45-1-819x1024.jpg 819w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/2026-Connexio-Health-Overview-Template-Instagram-Post-45-1-768x960.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#833d3a\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">P-POD Orthotics<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-d8dce8eb wp-block-group-is-layout-flex\">\n<div class=\"wp-block-cover is-light\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-180 size-large\" alt=\"\" src=\"https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/Home-Connexio-Health-copy-scaled-e1783620350356-600x1024.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#828282\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Connexio Health <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-d8dce8eb wp-block-group-is-layout-flex\">\n<div class=\"wp-block-cover is-light\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-182 size-large\" alt=\"\" src=\"https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/Audience-Point-Project-Brief--724x1024.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/Audience-Point-Project-Brief--724x1024.jpg 724w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/Audience-Point-Project-Brief--212x300.jpg 212w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/Audience-Point-Project-Brief--768x1086.jpg 768w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/Audience-Point-Project-Brief--1086x1536.jpg 1086w, https:\/\/kristenfescoe.com\/wp-content\/uploads\/2026\/07\/Audience-Point-Project-Brief-.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#d6bc98\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Audience Point<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where creativity meets strategy. From product launches and brand positioning to integrated campaigns and content ecosystems, I create strategic concepts that connect business goals with audience needs. Top Categories P-POD Orthotics Connexio Health Audience Point<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-76","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kristenfescoe.com\/index.php?rest_route=\/wp\/v2\/pages\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kristenfescoe.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kristenfescoe.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kristenfescoe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kristenfescoe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76"}],"version-history":[{"count":2,"href":"https:\/\/kristenfescoe.com\/index.php?rest_route=\/wp\/v2\/pages\/76\/revisions"}],"predecessor-version":[{"id":183,"href":"https:\/\/kristenfescoe.com\/index.php?rest_route=\/wp\/v2\/pages\/76\/revisions\/183"}],"wp:attachment":[{"href":"https:\/\/kristenfescoe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}