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Growth Strategist | Behavioral Insights | Brand Storytelling
About me
I’m Kristen Fescoe—a strategist, marketer, and creative problem solver from Southern New Jersey. I help organizations turn ambitious ideas into meaningful results through marketing strategy, commercialization, storytelling, and innovation.
Throughout my career, I’ve been drawn to healthcare, wellness, and purpose-driven organizations where thoughtful ideas can make a real difference. Beyond my work, I’m a wife, mom, lifelong volunteer, and believer that creativity isn’t just for artists—it’s how we solve problems, inspire people, and build brands that matter.
Where Strategy Meets Creativity
Frequently Asked Questions
Why work with me?
I combine strategic thinking, creativity, and behavioral insight to help organizations solve complex challenges and drive growth. With experience across healthcare, wellness, education, and consumer brands, I create strategies that connect with audiences, inspire action, and deliver results. My approach blends big-picture vision with practical execution to turn ideas into impact.
What makes my approach to marketing and strategy different?
My background combines marketing, commercialization, and psychology, allowing me to blend behavioral insights with strategic thinking and creative storytelling. I focus on understanding what motivates audiences and translating that into meaningful business growth.
Who do I work with?
I have extensive experience working with healthcare, life sciences, wellness, and purpose-driven organizations, but my expertise in brand strategy, content development, customer engagement, and growth marketing applies across many industries.
Why are creativity and innovation such an important part of my work?
Creativity is at the heart of solving complex business challenges. Whether developing a marketing strategy, facilitating a workshop, or building a brand story, I believe the best ideas emerge when strategic thinking and creative exploration work together.