Kristen Fescoe

Growth Strategist | Behavioral Insights | Brand Storytelling

About me

I’m Kristen Fescoe—a strategist, marketer, and creative problem solver from Southern New Jersey. I help organizations turn ambitious ideas into meaningful results through marketing strategy, commercialization, storytelling, and innovation.

Throughout my career, I’ve been drawn to healthcare, wellness, and purpose-driven organizations where thoughtful ideas can make a real difference. Beyond my work, I’m a wife, mom, lifelong volunteer, and believer that creativity isn’t just for artists—it’s how we solve problems, inspire people, and build brands that matter.

Where Strategy Meets Creativity

Kristen Fescoe ResumeDownload

Frequently Asked Questions

Why work with me?

I combine strategic thinking, creativity, and behavioral insight to help organizations solve complex challenges and drive growth. With experience across healthcare, wellness, education, and consumer brands, I create strategies that connect with audiences, inspire action, and deliver results. My approach blends big-picture vision with practical execution to turn ideas into impact.

What makes my approach to marketing and strategy different?

My background combines marketing, commercialization, and psychology, allowing me to blend behavioral insights with strategic thinking and creative storytelling. I focus on understanding what motivates audiences and translating that into meaningful business growth.

Who do I work with?

I have extensive experience working with healthcare, life sciences, wellness, and purpose-driven organizations, but my expertise in brand strategy, content development, customer engagement, and growth marketing applies across many industries.

Why are creativity and innovation such an important part of my work?

Creativity is at the heart of solving complex business challenges. Whether developing a marketing strategy, facilitating a workshop, or building a brand story, I believe the best ideas emerge when strategic thinking and creative exploration work together.

  • Hello world!

    Hello world!

    Marketing has always been about more than campaigns for me—it’s about connecting people with ideas that matter.

    Over the past 20+ years, I’ve built brands from the ground up, developed content strategies that drive growth, and led creative initiatives across healthcare, technology, wellness, travel, entertainment, and consumer brands. My career has been shaped by a unique combination of clinical psychology, strategic marketing, and creative storytelling, allowing me to approach every project with both empathy and business insight.

    This portfolio is a collection of the work I’m most proud of—from brand development and content strategy to copywriting, creative direction, and digital experiences. More importantly, it reflects how I think: curious, collaborative, audience-first, and always focused on creating work that makes an impact.

    I’m currently exploring my next opportunity with a team that values creativity, strategic thinking, and meaningful storytelling. If that’s you, I’d love to connect.